"What's your guilty pleasure? Junk food? Fast cars? Champagne? To shop until you drop? What makes consumers tick? Psychologist Gad Saad writes of the innate needs, preferences, and drives that spur many of our most treasured appetites and behaviors—all soft-wired in
Title | : | The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature |
Author | : | |
Rating | : | 4.63 (885 Votes) |
Asin | : | 1616144297 |
Format Type | : | Hardcover |
Number of Pages | : | 374Pages |
Publish Date | : | 2014-8-20 |
Language | : | English |
"What's your guilty pleasure? Junk food? Fast cars? Champagne? To shop until you drop? What makes consumers tick? Psychologist Gad Saad writes of the innate needs, preferences, and drives that spur many of our most treasured appetites and behaviors—all soft-wired into the human brain in deep history for purposes of survival and reproduction. You may even come away thinking: I consume, therefore I am." --Helen Fisher, PhD, Biological Anthropologist, Rutgers University and author of Why Him? Why Her?"I urge you to consume The Consuming Instinct! Using cogent examples from popular culture deftly mixed with an expert's grasp of modern evolutionary biology, Dr. Saad shows how our biology un
While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the bioloI have read other books written by this guy and like his approach. And what makes this book special is that I can get the full picture, without going into the detail math and proofs. the dangerous carney that makes her blood boil. El capítulo de fragmentación presenta algunos modelos interesantes de este complejo fenómeno, y los ejercicios son muy ilustrativos al respecto. Young women in California are being preyed upon by a particularly vicious serial killer and it’s up to Chip and Kate to track down the killer. We are using this book in classes of devices design in the technological graduate course of mechanical with enphasis in manufacturing. I made the naive assumption that no one would want a folded 24" by 36" map and expected a rolled map for suitable framing (particularly since a reviewer commented how nice the map would look framed). I loved this book from page one. But when Jake and Sage stumble upon a plot more deadly than they can imagine, the ante is upped and they must combine forces just to survive.Jake Cantrell is good at his job. I've become a bit impressed and didn't stop reading until I finish it. Grandmaster Gidon is currently the highest ranking member of the IKMA. MatLAB is a must, but included m-files will aid significantly in plotting Smith Charts and ultimately in matching network design. That said, it is obvious The Magic is written for all people, whether they have ever heard of the law ofGad Saad, Ph.D. (Montreal, Canada), a popular blogger for Psychology Today ("Homo-Consumericus"), is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers.
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